Roma
City Branding
Inspired by Rome’s rich history, this design harmoniously blends ancient heritage with modern design elements


Roma city branding celebrates its history and culture. The logo shows a warrior with a sword and shield on a special symbol, like ancient Roman soldiers. Colors are inspired by old paintings from the Renaissance, with rich and lively shades.
The tagline, “Pathways to Epic Arts,” connects Rome’s importance to art with the famous saying “All roads lead to Rome.” The design includes famous buildings, statues, and museums. These images look like they’ve been stamped, which makes them interesting to look at and feel historical. The design style is clean and modern, with easy-to-understand shapes. It makes Rome’s history and art feel exciting and approachable to everyone. Overall, this brand idea tells the story of Rome’s past, linking it with its artsy present in a simple but engaging way.